About I’m Not A Plastic Bag
What was the bag designed for?
I’m Not A Plastic Bag is a reusable bag that can be used for shopping, the gym, the beach, school etc. We are trying to use our influence in a positive way to make it fashionable not to use plastic bags, to raise awareness of this issue and to encourage people to make small changes in their behaviour.
How to buy I’m Not A Plastic Bag? Why have the launches in South East Asia been cancelled?
Due to the unprecedented demand for I’m Not A Plastic Bag in South East Asia and our concerns for our customers safety we have decided to cancel the launches at the following stores: Anya Hindmarch Beijing, On Pedder in Shanghai and On Pedder in Jakarta.
Which other countries will be launching I’m Not A Plastic Bag next? Are any further I’m Not A Plastic Bags planned?
No more worldwide launches of I’m Not A Plastic Bag are planned. At this present time no more UK bags are planned.
Why are there no more UK bags available to buy?
When we started working on this project two years ago we had no idea that there would be so much demand for this bag. We did not anticipate these bags selling out so quickly in the UK. This project was only ever intended to be a limited edition project.
Where was this bag made?
I’m Not A Plastic Bag is made in China. We have worked with a reputable supplier there whose workers are paid double the minimum wage and who complies with all aspects of Chinese Labour Law. The factory also retains external consultants to monitor it from an international standards standpoint.
How environmentally friendly is this bag?
I’m Not A Plastic Bag came about because we wanted to use our influence in a positive way to make it fashionable not to use plastic bags. The bag is a stylish, practical reusable alternative that we hoped would raise awareness of the issue of wasted packaging and spark debate. We have shipped the bags by sea and carbon offset our production and freight through the purchase of carbon credits.
How do you feel about customers just buying I’m Not A Plastic Bag because they just want an Anya Hindmarch product for very little money?
It is inevitable that some customers are attracted to this product because it is an Anya Hindmarch Bag for a low price point. Our view is that whatever the reason is for customers carrying this bag they are still conveying an important message. The bag is designed to be a practical and stylish alternative to plastic bags that we hope that customers will reuse. It is surprising how many plastic bags you start to refuse on your daily shopping trips when you are carrying a reusable bag and surprising how many people are influenced by the walking billboard that is our bag!
http://www.anyahindmarch.com/division/environmental_bags.aspx
Photo source: http://www.bagsnob.com/2007/04/us_launch_of_im_not_a_plastic.html
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